A21 Campaign

Visualizing the fight

Against trafficking.

Digital Experience
Visualizing the fight against trafficking.
Overview

A21 Campaign is a non-profit dedicated to ending human-trafficking in all its forms. After analyzing the organization’s current website, it was decided that a refresh was needed to develop a unique brand identity, emphasize the gravity of the issue, and visually craft a compelling narrative. 

Tactile paper textures and hand-drawn brush strokes give the site a personal touch, complemented by potent, human-centered imagery. The GT Sectra family was chosen as the primary typeface for its sharp angles and calligraphic style, adding a layer of sophistication which counterbalances the more hand-done elements of the brand. 

Services
Website Design
Digital Experience
Personality
Serious
Informative
Human-centered
Engaging
Typefaces
GT Sectra
Basis Grotesque
Completed
Spring 2021
Process
Analyzing the current website.

An audit of A21’s brand and website revealed that the current website is rather safe, with a corporate style that lacks the authenticity and engagement necessary for the organization. It was decided that a redesign was needed with a greater focus on educating the audience through visuals and storytelling.

An audit showing pain points of the organization's current website.
Website design
Immersive storytelling.

The new site emphasizes humanity at every turn, using words and stories as a foundation, supported by subtle interactions along the way to make the experience feel sincere and tangible. Calls to action are succinct and purposeful, guiding users through the immersive journey. 

Two desktop webpages, one explaining the problem of human trafficking and the other revealing what personal actions can be taken
Mobile home pageMobile donation pageMobile menu