Frusea is an organic, fruit-flavored electrolyte drink for kids sold in a sturdy reusable bottle. This sustainable brand needed to appeal to both children and discerning parents simultaneously, which inspired the prevalent calm blue and lively ocean-themed illustrations.
A bright, fruit-inspired color palette doubles as a nod to the vibrancy of the undersea world. The hand-crafted wordmark and youthful font choices were designed to contrast with the stiffly formal typefaces that are typical of the market, and create a more down-to-earth aesthetic.
Conducting a thorough analysis of the major players in the kids' electrolyte drink market provided valuable insight when constructing the Frusea brand. The design choices of Pedialyte and Roar Drinks appeal mainly to parents and not children, and both seem unconcerned with their environmental impact, allowing Frusea room to thrive in the market.
Vivid, custom illustrations combine sea creatures with fruit to give the brand a fresh and inviting look. Leaving nothing wasted, the reverse of each label is a themed activity page.
Recyclable refill pouches encourage reusability of the bottles, and present a way for the company to remain both profitable and environmentally-conscious.
Social media posts focuses on showing the product in the real world, and uses animation in fun ways to increase user engagement.