Knibble makes all-natural, air-dried dog food customized to each dog’s nutritional needs and delivered to their doorstep. The goal was to convey a friendly, dog-loving brand, in a way as unique as its modern approach to dog food.
Instead of using earthy colors like many other health-focused brands, a vibrant, fresh palette and playful illustrative elements set Knibble apart from competitors while maintaining the sense of reliability that is necessary for the category.
The packaging was designed to be engaging and fresh while conveying necessary information. Each base flavor is in a different colored bag, with personalized nutritional information and feeding instructions are organized on a label adhered to the front.
The digital experience emphasizes playful, dog-focused imagery while eye-catching typography conveys information at a glance. All signs point to the personalization quiz where dog-parents receive a customized nutritional plan for their pooch.