Hotel Argos is a luxury hotel situated in downtown San Francisco. The name of the hotel comes from the Ancient Greek epic, The Odyssey, in which Argos the faithful dog stays loyal to his master until the very end. Hotel Argos was created to serve with the same commitment, designed to be an oasis where guests are cherished and pampered in rooms catered specifically to their pet.
This unique hotel needed a brand that was sophisticated but not cold. This resulted in an art deco aesthetic inspired by typography and design elements from the 1920s. Rich colors and elegant patterns purposefully elevate the mood throughout all applications.
The hand-crafted wordmark draws from a blend of contemporary geometry and art deco elegance. Deep, soothing colors convey the simultaneous luxury and warmth of the brand.
A bespoke display font was created to give the brand a unique voice. The letterforms were inspired by the lasting work of A.M. Cassandre, with lines that playfully weave together while maintaining a classic aesthetic.
Along with a refined stationery suite, the hotel needed distinctive applications specific to pets. On check-in, pets receive their own keycard tag, and a scented fur spray is included as part of the custom toiletry set.
The hotel website was optimized for conversion, with an emphasis on the booking system for both mobile and desktop. A set of custom icons helps users visually navigate the site.