a design studio with

Bright ideas.

Brand design
Monochromatic stationery suite for the architectural lighting design brand

As a relative newcomer to the architectural lighting design industry, Luciforma needed a fresh, polished identity to establish them as a contender among their big-studio rivals. The goal was to create a contemporary identity that was minimal without being boring. 

Drawing inspiration from gradating shadows cast by light, an array of grays lend sophistication and simplicity to the brand. Studio6 by PlayType was chosen as the primary brand font for its classic yet fresh utilitarianism. 

This work is conceptual, but was created with the generous permission of the business. All site photos are actual architectural lighting projects created by Luciforma LLC. Used with permission.

Brand Identity
Web Design
Fraktion Mono
Spring 2021
Exploring ideas.

The idea for the Luciforma brand was to visualize light, but there are infinite ways to do that. Sketching was a very important part of the brand design process because of how easy and quick it is to visualize different concepts and sift out the good from the bad.

Notebook pages filled with sketches showing the logo design process
Light and form.

The logo concept is an abstract representation of the brandname’s Latin roots, exemplifying the beauty found at the intersection of light and form. High-contrast letterforms in the wordmark add contemporary flair, and the terminals of the “f” and “a” were squared-off to reference the structure of the logo. 

Visual explanation of the logo design, showing how light and form combine to make the mark
Luciforma's redesigned logo
Form meets function.

The monochromatic color scheme provides unity across touchpoints, fading into the background as the structured typographic treatments take center stage.  

Thoughtfully designed business cards
A design studio with bright ideas.
A man's hand drawing on a set of architectural lighting plans
Website design
Enhancing the brand experience.

The redesigned website solution conveys a clear brand narrative and acts as a canvas for the vibrant imagery to capture focus. 

Long scrolling image of the architectural lighting brand's refreshed websiteLong scrolling image of the architectural lighting brand's refreshed website